"84% of professionals feel that attending events is an important part of their job" but are the right people attending your event and is the content you're providing them relevant to their job? HubSpot teamed up with Eventbrite to create The New Age of Event Marketing - a guide to increasing attendance and engagement before, [...]
There are few things more rewarding than seeing your company grow beyond borders. But let’s face it -- global marketing isn’t for the faint of heart. It’s complicated, with many moving parts. International consulting firms can help along your marketing efforts, but are out of reach for most budgets. Learning by trial and error is [...]
With more than 70 million professional users and 17 million uploads, SlideShare is one of the top 100 most-visited websites in the world. SlideShare is more than just a tool for embedding presentations in your blog posts and web pages: it’s a full-on social network that has the potential to expose your content to thousands [...]
You've been told that inbound marketing can help boost your company's brand awareness, website traffic, and even sales, but it can be hard to connect the dots on how exactly it all works. To help you understand how inbound marketing works—and then put it to action—we've created a starter kit with these essential resources: Inbound [...]
With thousands of sites to choose from, and hundreds of new publications launching annually, media companies are finding it increasingly difficult to convince users to shell out money to read their content as paywall subscribers. With the continued move towards digital content, both free and that behind a paywall, content providers are being challenged to [...]
Inbound Commerce Inbound Commerce is the combination inbound marketing and ecommerce. This methodology brings together 3 C’s: Content, Community, and Commerce to help you truly connect with your customers and differentiate your ecommerce business. This playbook walks you through the process of creating (or re-evaluating) your Inbound Commerce strategy, step-by-step. From this ebook, you will [...]
As a merchant, you know that repeat customers are more profitable for your business than new customers. But how do you best capture that all-important second (and third, and fourth, and fifth) sale? This free ebook reveals the tactics and strategies of today’s savviest ecommerce marketers to help you increase sales from your current customers. [...]
