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Information on Ecommerce, managing ecommerce websites, building ecommerce websites and optimising them for online sales.

The Ecommerce Guide to Holiday Shopping & Marketing

The holiday season is, undoubtedly, an essential time of year for consumer-facing businesses. And ecommerce is no exception to this once-a-year opportunity. Retail stores may be able to lure consumers in by hanging snowflakes in the front window and sending out glossy sale circulars, but this kind of cosmetic marketing won’t begin to cut it [...]

By |2017-06-09T12:18:49+01:00August 2nd, 2016|Ecommerce, Online Marketing|0 Comments
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101 Examples of Effective Calls To Action

Enhancing the look and feel of your calls-to-action is a great way to get more leads from your website. But reading about best practices isn't the same as seeing them. That’s why we compiled 101 call-to-action examples that will show you how real companies have created effective calls-to-actions for their sites. Find out what works [...]

By |2017-06-09T12:18:49+01:00July 25th, 2016|Ecommerce, Inbound Marketing, Online Marketing|0 Comments
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How To Build A Profitable Ecommerce Business

You cannot build an ecommerce business simply by getting more traffic to your website, improving your site’s conversion rate, or increasing customer loyalty. To build a long-term profitable business, you must do all three simultaneously. We call this the Perpetual Growth Strategy. In this guide, brought to you by HubSpot, you will learn: How to [...]

By |2017-06-09T12:18:54+01:00October 26th, 2015|Ecommerce, HubSpot, Inbound Marketing|Comments Off on How To Build A Profitable Ecommerce Business
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The State of Ecommerce Marketing 2015

Over the last decade, Inbound Marketing has transformed the way that millions of companies around the world do business, helping companies acquire and build lasting relationships with customers while optimising their ROI and lowering costs. To discover how the ecommerce industry is approaching marketing in 2015, HubSpot surveyed over a thousand ecommerce marketers in 45 [...]

By |2017-06-09T12:18:58+01:00August 14th, 2015|Ecommerce|Comments Off on The State of Ecommerce Marketing 2015
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Does your website make the grade? Use our Website Grader to find out.

Website Grader HubSpot offers an excellent Website Grader which will give you feedback on the Performance, the Responsiveness of your site, many Search Engine Optimisation (SEO) Factors and the Security of your site. Website Grader measures the marketing effectiveness of a website and provides an inbound marketing score (on a scale of zero to 100) that [...]

By |2017-06-09T12:18:58+01:00August 12th, 2015|HubSpot|Comments Off on Does your website make the grade? Use our Website Grader to find out.
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The Inbound Commerce Playbook

Inbound Commerce Inbound Commerce is the combination inbound marketing and ecommerce. This methodology brings together 3 C’s: Content, Community, and Commerce to help you truly connect with your customers and differentiate your ecommerce business. This playbook walks you through the process of creating (or re-evaluating) your Inbound Commerce strategy, step-by-step. From this ebook, you will [...]

By |2017-06-09T12:18:59+01:00August 7th, 2015|Ecommerce, HubSpot, Online Marketing|Comments Off on The Inbound Commerce Playbook
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Ecommerce Reorder Marketing

As a merchant, you know that repeat customers are more profitable for your business than new customers. But how do you best capture that all-important second (and third, and fourth, and fifth) sale? This free ebook reveals the tactics and strategies of today’s savviest ecommerce marketers to help you increase sales from your current customers. [...]

By |2017-06-09T12:18:59+01:00August 4th, 2015|Uncategorised|Comments Off on Ecommerce Reorder Marketing
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