Why Mobile Friendly
Regardless of the device a visitor uses to access your website — be it a desktop computer, a laptop, a smartphone, a smart TV, a tablet, a phablet, or even a (very advanced) toaster — your goal should always be to provide that visitor with a stellar user experience.
If a visitor has to repeatedly pinch and zoom and scroll in order to read your website’s microscopic text or to tap on its awkwardly placed links and buttons, there’s a good chance that visitor is going to bounce from your site. And there’s also a good chance
that visitor will end up associating his or her poor experience with your brand or business.
Poof! There goes a potential lead, a potential customer; all because you failed to provide a mobile friendly website experience. With more and more people turning to mobile devices as their primary means of accessing the web, being mobile-friendly is no longer a “nice to have,” it’s a “musthave.”
It’s time to face the facts: 80% of internet users now own smartphones (source: GlobalWebIndex), and more than half of all consumption of digital media happens on mobile devices (source: comScore).
If that’s not enough to convince you that having a mobile friendly website for your business is an absolute must, there’s also Google to consider.
In April of 2015, Google released its “mobile friendly” algorithm update, which made mobile friendliness a much stronger ranking factor for mobile searches.
In turn, many websites that weren’t optimized for mobile saw their search rankings plummet.
Mobile Friendly Ebook
In this guide, we’ll make sure that you’re prepared to survive (and thrive) through “Mobilegeddon.” Specifically, we’ll answer the questions:
- Why Mobile Friendliness matters
- What was Google’s “mobile friendly” update all about?
- How can I analyze my website to make sure it’s mobile friendly?
- What are the differences between responsive design, dynamic serving, and mobile-only sites?
- What steps can I take to optimize my website’s mobile friendliness?
