"84% of professionals feel that attending events is an important part of their job" but are the right people attending your event and is the content you're providing them relevant to their job? HubSpot teamed up with Eventbrite to create The New Age of Event Marketing - a guide to increasing attendance and engagement before, [...]
"The old days of marketing and advertising." We hear this time after time as inbound marketers, and we're constantly learning new ways to transition to the "new ways of marketing" - one of which is retargeting. With retargeting, even the smallest business has the opportunity to get in front of their target audience and drive [...]
You've been told that inbound marketing can help boost your company's brand awareness, website traffic, and even sales, but it can be hard to connect the dots on how exactly it all works. To help you understand how inbound marketing works—and then put it to action—we've created a starter kit with these essential resources: Inbound [...]
Why Mobile Friendly Regardless of the device a visitor uses to access your website — be it a desktop computer, a laptop, a smartphone, a smart TV, a tablet, a phablet, or even a (very advanced) toaster — your goal should always be to provide that visitor with a stellar user experience. If a visitor [...]
Inbound Commerce Inbound Commerce is the combination inbound marketing and ecommerce. This methodology brings together 3 C’s: Content, Community, and Commerce to help you truly connect with your customers and differentiate your ecommerce business. This playbook walks you through the process of creating (or re-evaluating) your Inbound Commerce strategy, step-by-step. From this ebook, you will [...]
