That’s why we compiled 101 call-to-action examples that will show you how real companies have created effective calls-to-actions for their sites.

Find out what works and how you can implement these tactics in your own marketing. These examples will inspire you, foster your creativity, and prepare you to create some stellar calls-to-action.

You will learn how to:

• Make good use of text and video.
• Facilitate segmentation of buyer personas.
• Reduce visitors’ anxiety and offer incentives for conversion.
• Incorporate smart design decisions.

and more… after all, there are 101 of them!

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, we’re sharing 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

This ebook contains the best collection of marketing trends and insights, including:

• Ideas behind Pinterest, Google+ and social media ROI
• The future of web design and optimisation
• Ways to adapt to mobile marketing
• How to create content that’s valuable, shareable and remarkable
• And more

Get the expert insights as a PDF or individual images to keep with you at the times your need just a little extra inspiration.

That’s where a Marketing Audit comes in — the process of analyzing strategies, goals, activities, and results to ultimately improve your marketing campaigns. By conducting a marketing audit using this 3-step guide, you will:

• Uncover opportunities and inefficiencies that you didn’t know existed.
• Quickly change direction and strategy by knowing what worked – and what didn’t.
• Identify trends and insights to fuel your sales process.
• Develop highly-effective lead scoring and nurturing programs.

HubSpot teamed up with Eventbrite to create The New Age of Event Marketing – a guide to increasing attendance and engagement before, during and after your event with an inbound strategy.

Download the guide and learn how to: –

• Find the right people for your event
• Drive registrations with content
• Optimise the registration process
• Use social to increase engagement
• Generate awareness post-event

Click Here to download.

In a recent study, 71% of US and 61% of UK respondents agreed that a company is more trustworthy if their C-Suite executives use social media. Despite this, the majority of executive leaders remain absent from social channels.

If you have a leadership role at a company and you’re not using social media to connect with customers, prospects, suppliers, shareholders, and employees, you’re leaving money on the table.

Fill out the form to download the ebook and learn:

• Why executives can’t neglect social media any longer
• What you can learn from leading social executives
• How to get started with social media now

In this guide, we’ll explore some of the biggest marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalise on them.

Specifically, we’ll help you prepare for a future that’s…

• personalised
• integrated
• native
• Data-driven
• mobile (and beyond)

From smart content, to integrated sales/services/marketing platforms, to internet-enabled refrigerators, this guide will help you prepare for the technology (and corresponding tactics) that lie ahead.

In 2017, native advertising revenues are predicted to reach about $17.5 billion. The number of internet-connected devices in the world, meanwhile, is expected to grow beyond 20 billion.

Are you ready for the future?

We call this the Perpetual Growth Strategy.

In this guide, brought to you by HubSpot, you will learn:

• How to use inbound marketing to build a profitable ecommerce business
• How to continuously maximize profit and revenue for your business
• Strategies for ecommerce growth
• And much more!

With retargeting, even the smallest business has the opportunity to get in front of their target audience and drive awareness at an even faster clip than even the largest brands.

In this ebook:

• How retargeting can increase lead-gen
• How to get started and run a successful campaign
• Best practices for retargeting campaigns
• Measuring and optimising campaign performance

Read the full ebook for free by filling out the form on this page and start learning how to use retargeting to increase leads and traffic today.

To help you understand how inbound marketing works—and then put it to action—we’ve created a starter kit with these essential resources:

• Inbound Marketing For Startups: the ultimate overview of the inbound philosophy, methodology, and tool set
• An Introduction to Growth Hacking Brand Awareness: What you need to know to grow your reach – fast!
• SMART Marketing Goals Template: an interactive worksheet to set you up for success
• How to Get 100,000 Readers to Your Blog: tips and tricks to help you increase your online presence through blogging
• And Much More: additional resources to help you with budgeting, content planning, email, and analytics.