Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers. And since the consumer searching landscape has changed, the way Digital Media Center gets found must change. [...]
Data is a marketer's best friend — it empowers your business to reevaluate strategies and shift resources to effective marketing channels. To help you in this planning process, HubSpot has compiled a brand new collection of 120 Awesome Marketing Stats, Charts & Graphs. This compilation is based on original research and data from a variety [...]
With over 1 billion users, Facebook serves as a great platform for reaching your business’s ideal customer. But what are the best ways to turn that audience into actual paying customers? The key is engaging your fans and drawing them to your eCommerce website before carefully guiding them through the marketing funnel. In the Ecommerce [...]
Many decisions are made based on “intuition.” But what we do in sales and marketing can’t be made on gut alone. Instead, our marketing strategies should be paired with objective trends found within data. That’s where a Marketing Audit comes in — the process of analyzing strategies, goals, activities, and results to ultimately improve your [...]
"84% of professionals feel that attending events is an important part of their job" but are the right people attending your event and is the content you're providing them relevant to their job? HubSpot teamed up with Eventbrite to create The New Age of Event Marketing - a guide to increasing attendance and engagement before, [...]
Consumers don’t buy from companies they don’t trust. One way to gain more trust, awareness, transparency, and profits is to have a C-Suite that’s actively engaged on social media. In a recent study, 71% of US and 61% of UK respondents agreed that a company is more trustworthy if their C-Suite executives use social media. [...]
While it's impossible to see the future, it is possible to prepare for it. In this guide, we’ll explore some of the biggest marketing trends that you’ll be likely to encounter in the next few years, along with some tips for how you can capitalise on them. Specifically, we'll help you prepare for a future [...]
You cannot build an ecommerce business simply by getting more traffic to your website, improving your site’s conversion rate, or increasing customer loyalty. To build a long-term profitable business, you must do all three simultaneously. We call this the Perpetual Growth Strategy. In this guide, brought to you by HubSpot, you will learn: How to [...]
"The old days of marketing and advertising." We hear this time after time as inbound marketers, and we're constantly learning new ways to transition to the "new ways of marketing" - one of which is retargeting. With retargeting, even the smallest business has the opportunity to get in front of their target audience and drive [...]
HubSpot Research have analysed blogging data from more than 15,000 companies. Their analysis found that content marketing teams should focus their energy on creating blog posts that continually deliver increased traffic over time -- compounding blog posts. In Compounding Blog Posts: What They Are and Why They Matter, you’ll find deep analysis on compounding posts' [...]
